Obviously I believe the internet is huge in marketing with tools like Facebook, Twitter, etc. but think about how much you purchase and research online now. We all spend a lot of time purchasing this way. My clients even have the option of booking their portrait session online. I use a company called Brownbook www.brownbookit.com to manage this. With this system clients do not see your entire schedule – they only see what is available based on the type of session they selected and what is available the day they select. Brownbook is customizable and you can log in and see your own appointment schedule from anywhere. Last week we booked 4 online appointments in one day. All of them pay for the session fees online through this service. It is pretty fun to make money and book appointments while you are sleeping. If you are interested in trying it out free for 60 days use my code “rodevans” to get an extra 30 days free.
I also have been selling my low-resolution images on CD to my high school senior clients for three years, and it is not what you might think. I have not lost my mind and I am not giving them images to go have printed at a discount chain store. I have a system in which they pay a significant fee for the ability to have low-resolution images and then order prints from our regular lab at a very discounted price. This way we retain quality over our final prints, the client orders at their convenience, and we make the amount of money we need to for the time invested. It is similar to how commercial photographers charge. I have more information on that topic at http://www.rodevans.tv
I also think video is going to be bigger online. We need to be ready for that – more education for clients, more interesting presentations that include video. It’s going to be big and photographers have to embrace that change and stay ahead of the curve or risk being left behind.
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